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A New Silicon Valley Thanksgiving Tradition: The KidsSTRONG Amazing Race to Help Kids with Cancer

November 22, 2010

Because cancer doesn’t take a holiday, Christine Falsetti is determined to use the Thanksgiving holiday as a way to raise money and awareness for children with cancer and their families.

Falsetti is founder and CEO of KidsSTRONG, a non-profit that seeks to offer emotional and informational support to families that are facing the awful reality of a child with cancer. Her own 7-year-old son, Ben, died five years ago this year after a nine-month battle with the disease. A few years ago she and other families who had been through the same experience founded KidsSTRONG. You can read more about the organization and the race at

You don’t need to live in the Silicon Valley to participate; some racers are running or walking wherever they live in the country, so they can help raise money for this great organization. Go to to learn more.


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